"Doritos once paid a research facility to broadcast an ad into space."
Over a six-hour period in 2008, a Doritos advertisement was broadcast into space by the EISCAT Scientific Association, an international research organization based in Scandinavia. The high-powered radars directed the ad toward a star within a habitable zone that could theoretically support life in the distant Ursa Major constellation. The director of EISCAT conceded that since the ad was being sent as a binary MPEG file, it was rather unlikely to be decoded by extraterrestrial life, but he did defend the benefit to the institution -- pointing out that funding, even from commercial sources, still gets research done.
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