"Playing hard to get actually does work."
Harvard and UVA researchers found that women who do not know whether a man is interested in them or not become more interested. The researchers showed college-aged women fake Facebook profiles of attractive men who had allegedly viewed the subjects' own Facebook profiles. The subjects were then told that the men had given them high ratings, were told that they'd given average ratings, or were told nothing at all. The women were more interested when they were told nothing at all. "Uncertainty increases thoughts about the uncertain situation," study author Erin Whitchurch explained. People can't help their curiosity, "but rather than recognize it's because of the uncertainty, they assume it is because they must be attracted to the person."
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