"Women are attracted to men in red."
In a cross-cultural study, researchers at the University of Rochester and other international universities showed men and women images of a man wearing red, gray, green and blue shirts. The the man in the images was always exactly the same: the color of his shirt was digitally altered. But the study found that - in all the cultures studied (Germany, the U.S., the U.K., and China) - women universally equated red with higher status and attractiveness. Men asked to judge the attractiveness of the pictured man did not discern a difference between the colors.
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